Growth at Aurasell. Nine years of B2B SaaS, from stealth to public. On the side: a SaaS product, a newsletter, a children's book, and two murders. Fictional ones. Mostly.
I own pipeline at Aurasell, the AI-native CRM. Which mostly means building machines that find buyers so humans don't have to refresh LinkedIn all day.
Qualified pipeline, SEO and AI search visibility, paid media, and the operating cadence that ties it together.
Writing about growth, GTM systems and agents. Building the tools I wish existed.
A revenue early-warning system for small B2B teams with no customer success department. It tells you in Slack which customers are about to leave and which are ready to pay more, before either one shows up in MRR. No new dashboard to ignore.
A newsletter on the economics of go-to-market. The thesis: build a brand with a clear message to a clear buyer before you need pipeline, then turn it into systems when the brand stops producing volume.
Books, under my imprint Whiting House Publishing. One for kids. Two where people die.
A children's picture book. The manuscript is done. Now the fun part: printers, safety compliance, and finding out what a book actually costs to make.
A Boston thriller. The CEO of a cybersecurity startup turns up dead and an ex-LAPD detective has to figure out why. I know who did it. You don't.
Historical murder mystery set in 1680s Plymouth Colony, a few miles from where I live. A drowning, an inheritance, and families who'd rather it all stayed buried.
Built pipeline and search programs at CrowdStrike, Sumo Logic, Harness and Bionic. BS in Biological Sciences from Chapman, which explains nothing.